NTW - The Cost of Living
Client
National Theatre Wales
Project
Cost of Living
Year
2023
NTW is one of the UK’s most innovative and exciting theatre companies well known for its ground breaking and innovative large-scale site-specific productions.
The challenge was to work within their existing guidelines but reach out to younger, diverse audiences that may not be familiar with their work. The project, The Cost of Living, was a mash-up of protest, performance and music at The Swansea Grand Theatre.
The team came up with a cheeky irreverent campaign based around the two fingered swipe of defiance that embodies the spirit of defiance and protest that the client wished to project. As well a posters, fliers, billboards and social media. Stickers with the key visual started popping up all over Swansea City Centre during the play run. The image was taken by Faber UK as the cover for the printed version of the script for the theatre show, Joseph K and The Cost of Living.
Concept and Direction by Dave Evans/Memet Ali Alabora
Designs by Ost
Overview
