Wal Goch Festival
Client
Football Association of Wales, Expo'r Wal Goch
Project
Cultural Project
Year
2022
“Was an amazing programme of football and culture at the Wal Goch (Red Wall) festival in north Wales this weekend.“
David Conn, The Guardian
Wal Goch Festival for Football Lovers is the first ever global festival of all things football related. Film screenings, books, games, fashion and memorabilia the festival celebrates fan culture from all around the world. Supported by The Football Association of Wales, bak is creating the branding, design, video content and messaging for the festival.
This is a major international festival that makes the host city the place to live, breathe and dream football in the build up to the World Cup in Quatar.
The challenge was to create a design language that pressed all the right buttons for our core audience of football fans. Our visuals and messaging had to be both nostalgic, tapping into the magic of football legends and lore at the same time as being modern and progressive to reflect the values of the FAW.
bak managed the 3 day, event and creative director, David Evans, acted as festival director, curating content and contributors.
Guests included Ian Rush, Jesse Marsch, Robert Earnshaw, Brian Flynn, Neville Southall, David Conn (The Guardian/Netflix), Roopa Vyas, Igor Stimac, Gruff Rhys, Eleri Sion and Adrian Chiles. Every day there were live broadcasts, film premieres, debates and music celebrating all aspects of football culture.
Overview
