YesCymru
Political Campaign, Website Design
Client
Project
YesCymru
2021-2022
Year
YesCymru is an organisation dedicated to increasing support for Welsh independence and bak has been tasked with continuing to support the growth of the movement and deliver a complete package of branding, design, content and media management across all platforms. During the period from April 2020 to April 2021, YesCymru membership grew from 2,000 to a staggering 19,000. A growth which made it the fastest growing political movements in Europe.
During a period of unprecedented organisational change, bak worked with outside management agency Azets to manage the transition of YesCymru to a company ltd by guarantee, liaising with the membership, focus groups and media.
bak redesigned the website to give a smoother user journey and alter the way in which the organisation communicated with members. Revenue for the organisation from merchandise sales, membership and donations nearly doubled during 2021.
Photography by Alex Lloyd Jenkins
Overview
