The Turkish Workers Party - Yerin Burası
Turkish Workers Party
Client
Project
Political Campaign
Year
2023
This mini-campaign revolved around the party's conference, setting the stage for the impending election campaign. Our primary objective was to energize both the existing party membership and the wider audience, ensuring they felt involved and integral to the election process.
The phrase "Haydi başlıyoruz" (Here we start) was strategically followed by "yerini al" (take your place). This wasn't just a call to action; it was a transfer of responsibility. By using "yerini al," we aimed to convey that the success of the party and the forthcoming elections was not just in the hands of the party leaders but equally rested on the shoulders of its members and supporters. It was an invitation for everyone to step up, take their rightful place, and actively participate in shaping the party's future.
Overview