The Turkish Workers Party - Inat Campaign
Turkish Workers Party
Client
Project
Political Campaign
Year
2021
In our inaugural campaign, our goal was to tap into the potential members who already resonated with the Workers' Party of Turkey (TiP) but hadn't yet considered joining. The primary challenge was to pinpoint the defining characteristic of a typical TiP supporter. We zeroed in on the term "inat," a Turkish word encapsulating stubbornness, determination, persistence, and tenacity.
The campaign was built around this concept, with new members receiving "inat certificates" adorned with a goat symbol. This campaign not only led to a significant increase in membership but also had a lasting impact. The youth branch even initiated a Goat Festival inspired by "inat." The slogans from this campaign resonated so deeply that they continued to be used in subsequent campaigns.
Overview
