The Turkish Workers Party - Tip Senin
Turkish Workers Party
Client
Project
Political Campaign
Year
2023
This full-fledged election campaign resulted in TiP garnering 1M votes and securing 4 MPs. This marked the first time in decades that a Marxist party achieved such representation.
Our primary challenge was to appeal to the "individual." Insights revealed that while TiP supporters leaned towards individualism, the party championed camaraderie and organisation. The campaign's central message was that TiP represents the individual's voice. The narrative unfolded as follows: "TiP is your voice, hence TiP is you. TiP represents the people, and you embody the people." This campaign stood out as one of the most impactful and memorable in the 2023 Turkish Elections.
Overview
